How graphic design helps the financial sector
Our graphic design jobs are mainly based in Bristol, where our office is located. However, we are not limited to one area and employ people across the UK to deliver our design solutions to the financial sector. We focus our work primarily towards financial planners and advisers, with other companies also forming an important part of our remit such as mortgage brokers, investment manager and finance businesses. We primarily provide value to our clients by raising their brand profile through excellent design services, helping them build trust within their sector and strengthen their own client relationships. Other ways we help include:
Much of financial marketing these days occurs online, and many of our clients need an excellent newsletter to regularly go out to their clients as a valuable brand touchpoint. These not only need to be excellently written, but also cleverly and beautifully designed to maintain brand consistency and high impact. This latter part is where you would help, as a graphic designer taking up a job with us here in Bristol.
Many of our financial planning clients need a bespoke, branded brochure for their client meetings. Often, other graphic design deliverables include a client folder, corporate stationary and social media graphics (e.g. infographics showing investment growth over a period of time). We need our graphic design team to have a strong awareness of what works well for financial firms in their content marketing, and to leverage their creative experience to provide excellent ongoing value to our clients.
Our flagship projects include the Transform Your Firm creative programme, which takes a financial firm though a complete branding journey. We need graphic designers who can help our senior team with the heavy lifting involved with this work, particularly through providing brand guidelines and assisting with important pieces of brand collateral design. As you grow in your experience, we would hope that you would also be able to move into the more conceptual, strategic work involved with these large creative projects.