Unless you’re one of those exceptional financial firms bucking the trend, asset managers are notoriously outdated when it comes to their website design.
However, if you’re considering an update to your asset management website design, then there are a number of trends you should ensure it follows.
Not only will these provide a more positive user experience (enhancing your brand value perception), they increase your credibility in the eyes of your audience.
In other words, website design affects your bottom line, so it’s important to keep it up to date.
Here are 5 simple, yet powerful trends we recommend for asset management website design. All of them should generate significant, additional value to your website without incurring huge, extra costs to a website redesign quote.
1. Responsive Website Design
With the rise of mobile and tablet devices, businesses are increasingly turning to responsive design to ensure their websites render in a clear, attractive fashion; regardless of screen size.
Asset management website design is following this trend, albeit at a slower pace than in many other industries.
Not only does this option help future-proof your website for future developments in mobile and tablet technology, but responsive website design is also now becoming a vital part of achieving good search engine rankings.
2. UI Patterns
Many UI design patterns are now common across the web. You will probably be familiar with a lot of them:
The Hamburger Menu (top right)
The reason these designs are common is because they have been tried and tested into maturation. In other words, they work.
At this point, I should say that whilst there may be a danger here of appearing “the same as everyone else,” good website design doesn’t require re-inventing the wheel.
What matters is a smooth, clear user experience. Some of the above approaches are a bit more avant-garde that others (i.e. the hamburger), but they also provide a compelling, logical approach to asset management website design.
3. Hover Animations
When a user hovers over a feature on a website, hover animations provide a intuitive, visually-stimulating and interactive approach to your website design.
For an example of this, check out our very own portfolio page by hovering over each case study.
4. Calls-to-Action
A call to action is, quite simply, a direct invitation to your readers to elicit a particular response. This might be filling in your contact form, phoning your office, or downloading an ebook (for instance, see Sterling Trade Finance as an example of a financial firm doing this well).
Asset management website design can be made to look beautiful and clever. However, if it doesn’t strategically-position calls-to-action around the website (without overloading it with them), then your visitors may simply leave your site without establishing some form of meaningful contact.
As the Marketing Coordinator at CreativeAdviser, Phil is responsible for devising marketing strategies for his clients, generating engaging and informative content, and ensuring brand consistency across all of CreativeAdviser’s communications. Phil has a passion for digital marketing and a borderline-unhealthy addiction to Google analytics.
In his spare time, Phil can be found powerlifting at his local gym, watching action movies, or playing acoustic guitar at open mic nights.
