A successful business usually has a carefully designed, unique and effective brand. Although it wasn’t always the case in the financial industry, nowadays visual details and identity are key to a successful financial business.
When it comes to financial brand design, people can sometimes feel like they can’t be as creative as they can in other industries. People want trust, reliability and success when it comes to their finances, and this needs to be conveyed in the brand narrative. However, this doesn’t mean that you have to stick with bland, boring brands.
Here are our 4 top design tips, so you can create the perfect financial brand for your business.
1 Identify Your Brand
Before you can get started on any brand design, you need to make sure you have a clear brand identity in mind. In the competitive finance industry, you need to make sure you have a unique but identifiable voice and unique selling point, to stand out to your audience. Once you’ve narrowed this down, you should build your brand and any design around it. It doesn’t matter if you have the best rates around if your audience doesn’t know or remember you.
2 Use Simplicity To Your Advantage
As we said above, just because the financial industry can be seen as boring doesn’t mean you shouldn’t flex your creative muscles. However, make sure you don’t go into creative overload when finalising your brand design. Simplicity is your friend. Not only are simple designs easier for your audience to remember, but it also saves you a headache when you eventually expand your business into other platforms and services. The simpler a brand design, the easier it is to effectively roll it out across other aspects of the business as they appear.
3 Create an Emotional Connection
Think about the brands and business you love and interact with daily. They have likely humanised their brand, in turn creating an emotional connection with their audience. This personal touch is even more important when it comes to financial brands, as the financial industry can often be seen as cold and distant. Using your brand to make an emotional connection with your audience is essential for your business. Creating a feeling of trust will do wonders for boosting brand loyalty.
4 Think Carefully About Colour
When it comes to brand design, colour is everything. It can easily make or break a design, and how well it connects with your audience. People naturally match up certain colours with various ideas and industries in their mind, so to create an effective financial brand you should consider using a colour pallet that people associate with finances. Essentially, you need to think about the colour of money.
Green could be a good choice here but think carefully and creatively about your choices. The main thing you need to consider is that your colour choice matches up with your brand identity. If you really want to play it safe, go with blue – scientific research has proven that people see this colour as non-invasive, authoritative and trustworthy. All the things you want your financial brand to be known for.