If you’ve been keeping up with the news lately you’ll know Yahoo has taken on a new logo. There has been plenty of debate over whether the new logo has anything to offer or whether the old one was better.
Now Yahoo isn’t a financial company but this logo story does have a purpose. It shows that any new logo has the power to create a buzz around a company – especially if that logo is promoted and talked about as much as possible. This applies just as much to financial logos as it does to any other logos.
Of course the whole idea is to choose a logo that works and looks good. This will be part of your overall business brand so it makes sense to ensure you pick something that ticks all these boxes. However this is only part of the equation. Many companies have new financial logos designed, bring them into play and don’t do anything else with them. This means they are losing out on a great opportunity to generate some buzz around their business.
The trick here is to remember that newsworthy events are worth talking about. This may be via social media and networking sites, to give an example. Launching new financial logos may not be the biggest piece of news your business has ever announced, but it is worth announcing, especially if you make something of it. Ask people what they think of the new logo. Do they like it? If so, why does it appeal to them? Do they dislike it, and if so, why?
The aim here is not to find that people hate your new logo and to take it down as a consequence. You wouldn’t do that unless you received a wave of dislike over it (even then you would make the most of the publicity first). The point is to ensure your financial logos are promoted to a wide audience – an audience that will likely go to your website to see what they look like. This can lead to more traffic and the potential for more clients as well. If your website is appealing and they are in the market for your services, a new logo could result in new business as well.
Of course there is no need to change your logo on a regular basis. However, financial logos do tend to get dated after a while, so it is worth keeping an eye on yours to see whether you might benefit from getting something new. If it creates a new stir around your business (with a little help from you) you might find it is the best thing you could do to revamp things. Don’t be afraid of changing things around a bit and renewing certain parts of your business. This could be the way ahead to new customers in the near future. Start talking about the possibility of new financial logos now and make the most of doing so.