If you were pressed for an answer, what would you say was the most important part of your financial website? Financial logos are the last thing that would come to mind for many people, and yet they play a more important role than you may think.
Unless you are experienced in creating logos, you would find it difficult to say what made a particular logo successful in representing a business (or unsuccessful, as the case may be). However we all tend to recognise a good logo when we see it. It is typically unfussy and uncomplicated, and yet conveys the idea and strength behind the business.
In short, if you do not yet have a logo for your business (or you are in need of overhauling your existing one) perhaps it is time to find one that will give your business a fresh lease of life.
Aren’t there better things to invest money in?
Many businesses work to tight budgets when it comes to marketing. This is understandable, but it can push the idea of choosing financial logos further down on the list of essentials.
However, it is worth thinking about the consequences of doing this. If you explore the world of logos in general – especially famous ones dating back several years – you will see each one is firmly set in its time. Some logos that were created several decades ago look as though they date from that time. We tend to get attached to some logos and it isn’t unusual to be disappointed when we hear one of them is going to change. However, new logos tend to be fresh and feel right for the time they are created in.
You can probably tell from this that once a logo becomes old, it looks old and is in need of freshening up. Let’s suppose your existing logo was designed ten years ago. No matter how refreshing it was at the time, it may look rather tired now. Furthermore, when you compare it to the financial logos your competitors use, it may seem as if you have been left in the dust.
As you can see, it would be foolhardy not to invest in a new logo at this point. People want to do business with financial advisers who are up to date with the latest products and services. If your logo looks dated they may assume your business (not to mention your knowledge) is dated as well.
Financial logos can also form an essential part of your branding. If you want to overhaul your business and look for a way of revitalising your offerings and how you draw in clients, this could be an ideal way to do it. If you thought financial logos weren’t that important, you may now be thinking in an entirely different way. They can change the way you approach your business and your clients. It could be time to invest in a new look for your business, and that includes the logo itself.
