What does a good logo look like to you? If we think of the most famous logos in the world – those associated with companies such as Coca Cola and Microsoft, for example – we can see the logos are simple and effective. Simplicity rules when it comes to logos, and this applies just as much to financial logos as it does to those used by other types of businesses.
If you are considering getting a new logo to represent your business, it would be wise to keep simplicity in mind. Fortunately you do not need to come up with a design on your own; we can help you get the logo you have always wanted.
But what makes a good logo? Financial logos are similar to others when it comes to the issue of simplicity. Most good logos use just one or two colours and are relatively simple in their design. The more complex it is, the less likely it is that it will become memorable. Quite often the logo may contain the name of the business, although this isn’t a rule of thumb. A lot depends on the specific business and the image they wish to convey.
When you think about it, your financial logo should be simple because it will then be easier to remember. If your logo featured four or five colours and a complex design, it would take far longer for your brain to understand what it was seeing and remember it. On the other hand, simple financial logos featuring one or two colours and a simple design are begging to be remembered. If someone remembers your logo, the chances are much better they’ll remember your business as well.
For some people, the logo is almost an afterthought. If they are having a new website designed they tend to focus on that and hardly give the logo a thought. Either that or they’ll stick to the same one they’ve had in place for years. However, if you want to brand your business in a way that will appeal to the very people you want to have as clients, a new logo will form an essential part of that. Strong and powerful financial logos can take pride of place on your website, emails, compliments slips and letterheads. You can see how important it is to make the most of your logo, since it is an essential part of your brand.
If you started reading this post with the assumption that a logo was the least important part of your business and website, you’re probably now thinking along very different lines. Providing your logo is simple and effective, it can form an essential part of your marketing efforts. Financial logos cannot be underestimated – or rather, they can, but with disastrous consequences.
Take a look at your current logo today and consider whether it is supporting and enhancing your business or whether it is letting you down. If it is the latter, you know what you need to do.
