Let’s say someone put two pictures in front of you, both displaying financial logos. One had been professionally designed while the other had been put together by the owner of that particular business. Would you be able to tell which was which?
Of course, unless the situation occurred for real and you had two actual logos in front of you, there is no way to tell for certain what your answer would be. However, we are fairly certain you would be able to tell the difference between them. Professional financial logos are well defined and created with a sense of that particular business or company in mind. Amateur logos are often just that – amateur, and lacking in the polished look you would expect from a high class logo.
It is plain to see then that if you are considering revamping your logo, you should consult the experts to get it done properly. When you see a finished logo it is easy to assume it has been done in a matter of minutes. Yet nothing could be further from the truth. In actual fact, it may have taken many hours of brainstorming, design and consideration before the finished design took hold. Typically speaking less is more when it comes to logos of any kind, not just financial logos. This is something all designers understand, which is why professionally designed logos always have a far more powerful look and feel to them.
Many people see the cost of getting a logo designed as just that – a cost. However if you think of it in terms of an investment and consider what you will actually get out of it, it is much easier to press ahead and achieve far more than you thought you would. A new logo is part of your brand, and will therefore be repeated across a variety of mediums. For example, it will be front and centre on your website, not to mention your business card. It will also appear on compliments slips and letterheads, providing you with incredible visibility. Your new logo will be a vital part of your new brand and it has to be right, otherwise it will not create the powerful image you want to attract attention with.
Once you start thinking about it, it becomes far easier to understand how important financial logos are. Indeed, if you don’t have a professionally designed one and your competitors do, you could be missing out on a lot of business. People see the images you present them with and judge you by them, whether they realise it or not. This means you can end up losing out because your brand – your image – does not quite meet their demands.
So if you are thinking about getting a brand new logo, make sure you get it professionally designed. If you don’t, you could end up worse off. Relying on the pros is worth more than you think, as you probably now realise.
