There are many forms of online content that come under the digital marketing umbrella. Social media, Email newsletters, Blogs and more. However, many financial businesses make the mistake of ignoring one of the most effective forms of financial marketing – Podcasts.

Creating a podcast for your financial business might not be the most simple form of marketing, but when it’s done right it can have a whole host of benefits for your business – from building trust with your consumers, to helping you reach a whole new demographic.

Here are 5 ways to include Podcasts in your financial marketing strategy.

1 – Convenience For Your Audience

Audio content is far more easily accessible for users, when compared to text and video. Podcasts can be listened to when commuting, working out, or even cooking – as they don’t require full focus in order to consume your message.

2 – Easily Increase Your Reach

When uploaded to Apple Podcasts or Acast or any other podcast platform, your content is immediately exposed to thousands of potential listeners – for free! This level of organic exposure helps to increase your reach, and grow your audience, in a way that many other forms of digital content do not.

3 – Turn Yourself Into a Industry Expert

By reporting regularly on key industry news and events, and sharing your expertise means your audience will naturally start to see you as a natural authority within the industry! Just make sure that each of your weekly topics adds value to your audience.

4 – And, Grow Connections With Industry Experts

Many Podcasts work on an interview format. Take advantage of this by inviting industry experts to appear on your podcast. Not only will your audience learn from them, but you will be able to add expert connections to your network. Plus, your guest will likely promote your interview with them, which has the added bonus of giving you free exposure to their audience too.

5 – Build Trust

Audio content is personal. Hearing you speak each week and getting to know your personality, sense of humour and passion, means your audience will feel they know you on a personal level. This, coupled with the fact that you’re delivering educational and value adding content, will see your audience naturally come to trust you and your business.

6 – Turn Podcasts into Blogs and Newsletter Blasts

A podcast recap is an easy way to create blog and newsletter content each month. Highlight the key things covered in each episode, but make sure you leave the reader wanting more. You want them to click on the podcast link and subscribe afterall. You can also promote your blog and newsletter in your podcast!

7 – Stand Out From The Competition

Finally, hosting a podcast is a sure-fire way to stand out from your competitors in a potentially crowded market-place. It helps to position you as an industry authority, and ensures that your business will be the first they think of when they need your services.

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