Email has only been in existence since the early 1990s, yet it’s hard to imagine a world without it! With 3.9 Billion people using email, it’s the dominant form of communication in the world. It’s no wonder then that 80% of businesses worldwide rely on email as their main form of marketing when it offers the biggest return.
So why, if the statistics are so strong, are people starting to wonder if email newsletters are still the right move, or even worth it, for financial planners?
There’s a lot of talk within marketing (and within every industry) about the pros of social media. People are so certain that social media marketing is the future that they’re quick to dismiss ‘old-fashioned’ methods like email and newsletters. But they’re wrong to do so! Email is stronger than ever – don’t limit yourself and your business by ignoring it entirely for the new flashy “kid on the block.”
Here are the 10 top reasons why you should continue to use financial newsletters;
1. It’s cost-effective and efficient. Fully-automated email newsletters can be managed for a very small monthly fee on a variety of platforms.
2. It’s an extremely effective way of reaching your audience directly, opening a conversation with them and building relationships.
3. Sending regular, timely newsletters will mean you’re more likely to be remembered by your audience.
4. You can effectively target your audience by segmenting your list. Keeping your content relevant and specific for everyone will mean you retain your audience.
5. Even if you are unable to segment your list, a newsletter format means your audience can scan through and find the relevant information for them.
6. Email is data-driven. It’s easy to monitor and measure click-through-rates, ROI and all the other data you could need. When you analyse the data effectively, creating a stronger newsletter and campaign is easy.
7. It enables you to provide a value-added service that your audience will appreciate, without too much effort on your end.
8. People want to hear from their financial advisors in a way that matches the topic. Most take their finances seriously; a newsletter replicates that tone of voice.
9. That being said, when newsletters are used alongside social media it creates an effective campaign that keeps your audience returning to your business. Just make sure you have the same tone across the board so it all flows together.
10. Finally, people are always looking for financial advice that will save and earn them money, and enable them to make better financial decisions. By offering regular advice in a newsletter your audience will come to know, trust and remember you and your business!
As you can see, financial newsletters create endless positive outcomes for businesses. If you’re already sending out a financial email newsletter, keep it up. And if you’re not, you need to start today.
