Content marketing is one of the most powerful tools you have at your disposal. It helps to attract, engage and provide value to customers, all while selling your business and brand.
However, as with anything aspect of digital marketing, it’s not enough to just put out content every now and then. To get good results, consistency is key!
Below, we’ve detailed the top 6 powerful benefits to monthly digital content marketing, and explain why implementing these strategies will transform how you reach and engage your audience.
1. Educate and Build Trust with your Audience
The first thing to note is that content marketing works for any industry; including financial marketing. The key is to find the right topics for your audience. The financial industry is more complicated than others, so use this to your advantage and create content that will educate your customers. Give them solutions to problems or explain key terms and phrases that not everyone understands. The more you educate and provide value for your audience, the more trust you can build; in turn, establishing a strong relationship with your audience.
2. Build Credibility and Authority in your Industry
Following on from point 1, as you build value and trust, you will naturally also build your credibility and authority within your target audience. You can then position your business and brand as a leading industry expert. People will begin to look for you for confirmation on a topic, which will lead to those all-important leads and referrals.
3. Drive Conversions
One of the greatest benefits of consistent content marketing is how easy it is to use it in order to drive conversions. Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times higher than their competitors. Essentially, the investment you make in content marketing will pay off in the future.
4. Drive Traffic to your Business
One of the key aspects of digital content is blog posts; they are engaging and extremely effective in driving traffic to your website. A consistent publishing schedule of blogs will also help to improve site traffic. The truly great thing about blog posts, however, is their natural ability to continue to generate traffic long after they’ve been published. If you deliver content on topics that will be consistently relevant to your audience, one blog can bring you traffic for years to come.
5. Digital Content is Shareable
Posting content online is one of the best ways to increase viability. Ask current customers, leads, brand advocates, and your general audience to share your content with others and interact with your brand online. This will naturally extend your reach, and provide you with an additional audience to engage, target for leads and build a relationship with.
6. Digital Content Improves SEO
The vast majority of consumers turn to online search engines when looking for products and services. SEO is the process of optimising the content of your site, so it will appear higher on the search engine results page. Creating content that is full of keywords about your industry and services will help you to drive more traffic and leads to your site.
With so many powerful benefits of content marketing, it’s easy to see why so many businesses are adopting it as their go-to strategy.
Need help with your digital content marketing? Then contact Creative Adviser today.