If you have been following the latest news in terms of SEO, web exposure and Google-friendly policies you have likely heard the term “organic” popping up more than ever before. While the concept is quite simple, there are a few misconceptions of how it is used. In the world of finance, “organic” may seem a bit out of place but this is a myth that needs to be dispelled. So, what do we mean when we use the term organic in this sense and how can this approach be espoused by your site to achieve amazing results? Let’s take a further look.
Speaking TO the Client as Opposed to AT Them
Does this sound a bit odd? Think of such an approach in this way. The Internet has been around for more than two decades and the financially savvy generation tends to have a keen understanding of this medium. So, gone are the flashy web pages and the “one size fits all” mentality. In simpler terms, people cannot be sold the way that would have been possible a handful of years ago. So, it only makes sense that the overlords at Google feel the same way.
Organic signifies text, content and keywords that address the visitor as opposed to a search algorithm. For example, let us imagine that your site deals with independent financial advising. So, a keyword may be “IFA” in this case. In the past, some sites would stuff this acronym into a text to the point where it was all but obvious what the site was catering to; the machine as opposed to the human. Not only is this obtuse, it simply does not work anymore. This is the first main point. In the field of SEO, more is definitely not better.
A One-On-One Feel
The second facet that we need to appreciate in organic financial website design is that the visitor should be addressed. First- or second-person tenses should always be used as opposed to the rather formal third-person. Of course, this can vary a bit depending upon which product or service you are promoting. Still, it is now accepted within many web design circles that a site which engages the client directly is much more likely that have that client engage back in a similar manner. Also, many of those who are visiting a financially oriented site seek down-to-earth advice as opposed to a plethora of industry jargon. If they feel overwhelmed, misunderstood or otherwise bored, they will simple navigate to a different site; perhaps one of your primary competitors. Your portal should never be a static text or a series of conglomerated figures. On the contrary, it needs to carry on a virtual conversation with the reader. The longer he or she stays on the page, the more likely they are to request further contact or additional information.
The concepts of modern SEO combined with a proactive approach with your clients are the definitions of “organic” in terms of web design. These simple tips will enable your site to truly stand out while also exhibiting a second-to-none personal appeal.