Plenty of IFAs have very different and diverse designs for their websites. But while some of them work extremely well, others just don’t hit the mark. This can be frustrating if you happen to be one of the financial advisers who have a website that falls below the standards they really want. Financial website design is an important element of a financial website, as it displays the business for others to see – hopefully in the best possible light.
The question then is what you should do if you are unhappy with your current design. The easiest way to rectify things is to have a brand new website designed for you. If you can find a company with extensive experience in the IFA field of design so much the better. It will ensure that many of the hurdles in the way of getting a good design will be much lower than they would be if you went to a traditional web designer for help and advice.
Of course it makes sense to have some idea of what direction you want to go in before you think of getting a new financial website design. Have you seen other sites that appeal to you? You won’t want to copy them of course – it would be wrong in many ways to do so – but you can be inspired by the designs of others and use these to point out various features you would like your own site to have.
The good thing is it doesn’t have to take a long time to get the website design you really want. Furthermore you can stay with your existing design until the new one is ready, and it can then be displayed to everyone who visits. Your URL will stay the same so everyone will still be able to find you and you will benefit from the traffic you already get.
Make no mistake: getting a new design is an investment in the future of your business. It will vastly improve your professional image and those who visit your website are likely to respond to it in a way they didn’t do with the old design. If all this sounds appealing, you know what you need to do to be able to enjoy a better future as an IFA. Don’t think of your website as an afterthought – it is one of the most important parts of your business today.