We could add another sentence to that title, namely asking how you can ensure you avoid making the same mistakes for your website. While there are many good financial websites out there today, some do fall down when it comes to providing a good service. The question is whether yours falls into this undesirable area or whether it manages to achieve at least some of the aims you have in mind for it.
Here are some of the mistakes some financial websites are making today.
Anyone visiting a financial website has to be able to navigate easily and quickly to the areas they want to see. If this isn’t possible it can make the process a nightmare for them – promptly sending them into the arms of another company and website instead.
In short, poor navigation can lose clients and lose them quickly too. This isn’t a good situation to be in.
There is nothing wrong with design, but it should be elegant in its simplicity, not so complicated few people can understand the meaning behind it. If you look at some of the best websites around in this sector today, you will notice they are simple in nature. Indeed, it would appear lots of time has been spent to ensure they have anything but a complex design.
There is a clear temptation for a design to be too complex and too filled with whiz-bang attention-grabbing techniques to actually be useful to anyone. As such it ends up serving no one at all. Does your website fall into this trap?
While a blog is not essential to have on financial websites, it does help reel in more people who may be looking for information. A blog is also a clear opportunity to be able to connect with visitors and keep them on a site for longer. Not everyone will visit this section of a site, but if it is not provided there is less content for people to benefit from.
No easy-to-find contact information
People will spend differing amounts of time looking for information before deciding to get in touch with an IFA. However the key is to provide the contact information they need whenever they need it, and to make sure it is easy to access as well.
Oftentimes the information will be right there on the home page. However the best sites make sure the visitor is never far from the information they need. It shouldn’t require several clicks to find the information required. Instead it should be right there when they need it, so you stand a good chance of them getting in touch with you by whatever method works best.
As you can see there are several potential traps here you should ensure you don’t fall into. Financial websites can be anything from disastrous to excellent, and it is important to make sure yours falls into the excellent end of things if at all possible.