No matter how good your IFA website design was when you first had it done (or did it yourself) it may now be out of date. The internet moves so quickly and advances so fast that you may find you need to give your website an overhaul. Every good business does this from time to time. It has the ability to freshen things up, enables you to take advantage of new and better technology and makes clients look at your business in a fresh new way. In fact, if you have had the same website design for a long time, you should take a closer look at it.
One good thing to do is to compare it with the websites used by your competitors. When it comes to choosing an independent financial adviser, many people start by looking for information and relevant websites online. If they come across yours and compare it to your rivals, which site will they be most likely to find appealing? Of course, from your point of view they are bound to prefer yours – you are biased and you’ll see more than just the visual element of your site.
However, think about this for a moment. An average IFA could have an outstanding website design, and a terrific IPA could have an average website design. Since we have already established that potential clients will see and evaluate the website first on many occasions, how will you react to the idea of someone preferring your rival’s website to yours? You may know you offer outstanding services of outstanding quality, but beyond this you may struggle to provide convincing proof of this via a quality website design. In short, if you aren’t investing in your image via your website, you could be missing out on a significant amount of new clients.
This may be the first time you have thought about the potential of losing clients in this way. No matter how good your original website design was, it may well be it is time for a new IFA website design to come into play. The best way to do this is to call in the professionals to create a new design on your behalf. This means you can get on with your work while your new website is designed for you. When it is ready it can be launched and you can see whether you do in fact get more clients than you had before.
Keeping up with the times is something every business needs to do. The world changes at a fast pace and if you do not keep up with it your business will suffer. Unfortunately websites tend to be left to their own devices on some occasions. By the time you realise yours looks rather old and tired, you may already have lost some clients. So take advantage of this moment to consider the state of your website and whether you could look forward to a brand new one.