How are you reading this article? In times gone by you would have been sitting at a desk, reading it on a desktop computer screen. Now you might be looking at it on a laptop – maybe a widescreen one. Alternatively you might be reading it on your way into work on a smart phone, or perhaps even on one of the many tablets available on the market today.
The point is there are plenty of different ways you can access this content – and that means there are plenty of ways people can access the content you provide for them on your website as well. If you’re not able to ensure your content is easy to read in each case, you could end up with fewer visitors and clients than your IFA business might otherwise have.
You only need to think about the websites you have visited on various platforms to see why this is the case. Sometimes you’ll visit a website on your smart phone and have to scroll or move the page from side to side to see all the content. The same can sometimes happen on your computer as well. This indicates the website hasn’t thought of how the visitor will be viewing the content – and it will probably lose them viewers as well.
That’s why you need to make sure your IFA website design is fully accessible. You cannot assume everyone will be viewing your site on a traditional computer screen – widescreen or otherwise. You have to be accessible to people who surf the internet on smart phones and tablets too, as this will enable you to get the largest number of visitors who will stay on your site for longer. Few people have the patience nowadays to wait for a site to properly load or to struggle reading them on small screens that don’t display the site properly. If you want to expand your IFA business and find more clients, you have to give them the IFA website design that will make life easy for them.
Of course, content is still king and it probably always will be. However, it is one thing to have the content and quite another to make sure people can read it. You cannot assume people will be patient and try to get to grips with reading something on a small screen if you haven’t made it easy for them to do so. Furthermore you can’t assume they will bookmark your site and come back to it to read later when they have a bigger screen to read it on – the world doesn’t work like that.
In other words, if your current IFA website design doesn’t meet all these needs, it’s time to revamp it and make sure it does. If you don’t have a modern and eye catching website design that is suitable for displaying on multiple platforms, you’ll fall behind your competition. Don’t let that happen – get ahead of them instead.