There is no one thing that makes an outstanding IFA website design. Rather it is a combination of lots of different things all blending together to produce a website you can be proud of.
However we can break it down so we can understand more effectively what makes a good IFA website design. Firstly the appearance of the site is paramount – it must look attractive yet simple, and not too over involved. Imagine your potential clients arriving on your site for the first time. Will they be overwhelmed at the amount of information thrown at them in no discernible order? Or will they immediately be directed to the main areas of the site? Will it immediately be clear what you do and what services you offer?
Another aspect worth thinking about is how good the content management system is. This is the ‘behind the scenes’ aspect, if you will, but it is still closely related to how the site appears on the outside. After all if you find it difficult to use your CMS, you won’t be able to add new material whenever required. This will lead to a website that looks old and tired very quickly indeed.
Your IFA website design should also be search engine optimised, otherwise it won’t easily be found. Professionally designed Independent Financial Adviser websites get indexed more quickly, so if you want to have a website that promotes you as high in the results as possible, you need a professional design.
As you can see, there are many elements that are all rolled in together when it comes to choosing an IFA website design that works. This is why it is always best to get the experts in, so you can be sure of getting the best outcome and the best boost for your business as well.