Project goals
Redesign the company logo to convey a greater sense of professionalism, credibility and distinction to inspire confidence in the brand.
Initiate and develop a digital marketing campaign to attract new website visitors, encourage newsletter signups and drive conversions.
Create a concise, bespoke financial website which engages both sophisticated investors and also startup business owners.
Integrate industry-standard digital marketing infrastructure onto the new website, including Google Analytics and Google Tag Manager.
Design a new company newsletter to link up to the website landing pages and contact forms, and to engage subscribers through compelling content.
Produce an animated, engaging “explainer” video to articulate Bure Valley’s value proposition to investors and startup business owners seeking funding.
The results
“Bridging the Funding Gap.”
The new company logo design took Bure Valley Group in a much stronger visual direction compared to the previous yellow scheme, which tended to get lost on white backgrounds. This was made flexible to use on a wide range of brand collateral (e.g. letterhead and compliment slips), as well as on social media profiles.
The new website loads significantly faster than the old financial website, and adapts far more effectively to mobile and tablet devices. The calls to action are strategically-placed to encourage newsletter sign-ups, which at the time of writing includes a non-intrusive pop-up invitation for investors to receive the latest news on exclusive investment opportunities.
Upon successful launch, the Bure Valley Group digital marketing campaign has produced a significant increase in website traffic and engagement via SEO and Pay-Per-Click marketing channels. A company newsletter has also been launched to drive client touchpoints with the refreshed brand, and these campaigns are continually monitored and optimised in light of campaign results and analytics.
Finally, a new animated video was developed by CreativeAdviser to explain Bure Valley’s service in a clear, concise and engaging fashion to new and current clients. Please see above to watch the video for yourself!
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