“Bridging the Funding Gap.”
The new company logo design took Bure Valley Group in a much stronger visual direction compared to the previous yellow scheme, which tended to get lost on white backgrounds. This was made flexible to use on a wide range of brand collateral (e.g. letterhead and compliment slips), as well as on social media profiles.
The new website loads significantly faster than the old financial website, and adapts far more effectively to mobile and tablet devices. The calls to action are strategically-placed to encourage newsletter sign-ups, which at the time of writing includes a non-intrusive pop-up invitation for investors to receive the latest news on exclusive investment opportunities.
Upon successful launch, the Bure Valley Group digital marketing campaign has produced a significant increase in website traffic and engagement via SEO and Pay-Per-Click marketing channels. A company newsletter has also been launched to drive client touchpoints with the refreshed brand, and these campaigns are continually monitored and optimised in light of campaign results and analytics.
Finally, a new animated video was developed by CreativeAdviser to explain Bure Valley’s service in a clear, concise and engaging fashion to new and current clients. Please see above to watch the video for yourself!