“Celebrating Our Heritage”
Cavendish Medical has a very rich brand identity, drawing upon a heritage closely tied to the history of Lady Cavendish and Lord Edward Harley. The family crest, for instance, features a stag which eventually developed into a powerful device for the branding during our first creative project with Cavendish Medical (preceding this one).
It was, therefore, important to incorporate these vital brand assets into the new website design and strike a delicate balance: remaining true to the established, high-quality visual identity whilst bringing it up-to-date with modern advanced in web development technology.
Our team achieved this in a number of ways. The homepage incorporated a range of powerful brand assets into a beautiful, engaging layout – including team photography and imagery derived from the Cavendish Medical brand guidelines. This approach was then emulated on other important, pillar pages within the website. These pages were then optimised to provide an equally-powerful user experience on mobile and tablet devices.
Strategic calls to action were used throughout the new website to drive lead generation, as well as encouraging sign-ups to the Cavendish newsletter for those at the earlier stages of their buying journey. The website was also built with top security and website speed in mind, integrating the domain with an SSL certificate and equipping contact forms with captcha functionality.