“Presenting options, providing insight, delivering solutions.”
Elmfield were keen to emphasise to their clients and prospects that their company is a safe pair of hands, easy to talk to and life-giving in its service. For their logo design, these themes quickly converged around a distinct tree icon, making use of deep blues and greens to create a sense of tranquility, sincerity and prosperity.
Imagery of the nearby Lancashire countryside was incorporated into the website design pages, to create further emotional connection with local, high-net worth individuals Elmfield wished to target. CreativeAdviser’s creative team also made use of various client testimonials throughout the website – rather than confining these to one “testimonials” page – to provide continuous social proof and client reassurance throughout the content.
The website was also carefully constructed to ensure a beautiful user experience on mobile and tablet devices, with calls-to-action strategically places throughout the website in order to encourage engagement and conversions from the website visitors.
The services section was also crafted with Elmfield’s distinct audience mix in mind. A bespoke section was created for each group with its own set of imagery and call-to-action, including Families, Individuals, Business Owners and Other Professionals. Overall, the end result of the website was to provide a concise, consistent marketing message to reinforce the value proposition. In light of the positive feedback received, this project takes a proud place in our portfolio.