Project goals
Create a high-quality new website
FAS needed to project an excellent brand image via their website, which was now old. Mobile and tablet integration would be vital.
Client brochure
FAS wanted to be able to present a clear, beautiful brochure to inform and engage clients during the initial meeting.
Monthly newsletter
Relationships with existing clients would need to be developed with existing clients going forwards, via a monthly email newsletter.
Digital marketing
To gain more prospects via the new website, an ongoing SEO and social media campaign would be needed to reach new audiences.
The results
“Face the future with confidence…”
FAS approached us initially with an outdated website which lacked many of the essential features required to drive brand awareness, engagement and conversions. The result of their project with us dramatically changed their value perception online, and drew together a range of marketing assets which enable them to now reach clients and prospects via different channels.
The new FAS website makes particularly good use of downloadable resources such as a client brochure, which was also designed as part of this project. This resource provides prospects and new clients with a valuable 16-page resource which builds trust, and takes the reader through a journey of discovery about FAS’s value proposition. The language is accessible without being overly-simplistic, and the imagery holds the brand together much more cohesively than before.
The new financial website has also positioned FAS much more strongly to reach their audience on mobile devices. The overall structure and Wealth Matters content library also enables them to engage in far more effective digital campaigns and local SEO.
Introducing FAS.
As part of the website design project, it was also decided to include an animated explainer video which would clearly articulate the value proposition of FAS and how they help clients in South East England. CreativeAdviser’s production team achieved this in good time for the website launch, writing a jargon-free script and incorporating the required brand assets and calls to action.
