“Face the future with confidence…”
FAS approached us initially with an outdated website which lacked many of the essential features required to drive brand awareness, engagement and conversions. The result of their project with us dramatically changed their value perception online, and drew together a range of marketing assets which enable them to now reach clients and prospects via different channels.
The new FAS website makes particularly good use of downloadable resources such as a client brochure, which was also designed as part of this project. This resource provides prospects and new clients with a valuable 16-page resource which builds trust, and takes the reader through a journey of discovery about FAS’s value proposition. The language is accessible without being overly-simplistic, and the imagery holds the brand together much more cohesively than before.
The new financial website has also positioned FAS much more strongly to reach their audience on mobile devices. The overall structure and Wealth Matters content library also enables them to engage in far more effective digital campaigns and local SEO.
As part of the website design project, it was also decided to include an animated explainer video which would clearly articulate the value proposition of FAS and how they help clients in South East England. CreativeAdviser’s production team achieved this in good time for the website launch, writing a jargon-free script and incorporating the required brand assets and calls to action.