“Investment discipline in a volatile world.”
The new structure and navigation of Leodis’ financial website was made much more streamlined and concise. Previously, the old website contained numerous pages where it was easy for the user to get lost. The new version uses a menu bar which follows the user as they scroll down the page so they can easily find their way back and around.
The sub-menu items take the user to a relevant section further down on the page, rather to an entirely separate page. This makes the financial website much more concise and easy for the firm to manage from a content perspective.
The new website also became much more compatible with smartphones and tablets, facilitating user dwell time and engagement on these devices. The calls to action on the financial website were also made more attractive and were distributed more strategically, to increase online enquiries and conversions.
Finally, the new Leodis website also incorporated a range of client reviews and case studies throughout the website, as opposed to being siloed on a single “reviews” page (which is often the case with many financial planners’ website, and which – in our experience – rarely gets viewed by current or prospective clients). This add much more industry authority, credibility and trust to the brand, thus increasing opportunities to generate new enquiries.