“Get more life out of life.”
Montgomery Charles emerged from the creative process with a new, authentic brand identity which resonated with their character, values and service offering, whilst more effectively presenting to the world the quality they possess as a team.
The new logo incorporates an emblem or crest, to symbolise prestige and an almost “royalty level” service to their clients. The imagery changed the brand as well, moving away from impersonal imagery (e.g. lime fruit) and instead towards local imagery of Bath. Whilst this imagery resonates with HNIs in the local area, the brand also incorporates imagery of Italy and other aspirational, romantic or adventurous locations. The intention here is to excite clients through the brand imagery, by giving them a taste of what could be possible with the right financial plan in place.
The new financial website was a significant improvement on the previous one Montgomery Charles approached us with. The text, images and layout were made much more responsive to the wide range of devices their clients would use to view the website. In addition, the website navigation has been simplified to provide a much more enjoyable user experience.