“Stronger. Safer. Together.”
The end result for NLP was a much more “human facing” set of imagery. Whereas previously the old website has relied on large streams of text to fill up space on their web pages, the new website connects more powerfully with the audience through compelling imagery and concise paragraphs and headlines.
The calls to action were made more prominent in order to drive conversions, and the layout was made responsive to mobile and tablet devices. A “Charity Partners” page was also included in order to further highlight the human, caring values of the brand through corporate social responsibility.
A dedicated “Meet the Team” page builds further trust with potential clients by showing the names, qualifications and experience behind the corporate face of the brand. Each team profile can be further expanded in order to reveal further biographical information.