NLP Financial Management is a financial planning business based in London, with £700m+ assets under management and 730 multi-generational clients. They came to CreativeAdviser to redesign their brand imagery and financial website design project.

Project goals
Develop a more family-oriented set of images to connect with clients and put a human face on the brand.
Incorporate NLP’s business assets on the core pages including client testimonials, industry awards and team photos.
Design a bespoke, mobile-responsive financial website which would work across all main browsers and devices.
Drive conversions through strategically-designed calls to action across the website’s main pages and pillar content.
Include creative elements on the new website including an introductory video and explainer infographic.
Lay a strong website foundation for possible, future digital marketing and client newsletter campaigns.
The results

“Stronger. Safer. Together.”

The end result for NLP was a much more “human facing” set of imagery. Whereas previously the old website has relied on large streams of text to fill up space on their web pages, the new website connects more powerfully with the audience through compelling imagery and concise paragraphs and headlines.

The calls to action were made more prominent in order to drive conversions, and the layout was made responsive to mobile and tablet devices. A “Charity Partners” page was also included in order to further highlight the human, caring values of the brand through corporate social responsibility.

A dedicated “Meet the Team” page builds further trust with potential clients by showing the names, qualifications and experience behind the corporate face of the brand. Each team profile can be further expanded in order to reveal further biographical information.

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