O’Neill Financial Services is a pension transfer specialist based in Cheadle, Cheshire. The Director of the financial planning firm contacted CreativeAdviser with the specific brief to develop a new financial logo, as well as a bespoke one-page website design.

Project goals
Design a compelling, distinctive financial logo which could work well across marketing materials, including the website, business card and letterhead.
Provide maximum cross-browser functionality for the website, and maximum responsiveness for ever-evolving mobile and tablet devices.
Create a short, animated “explainer” video for the website which could clearly articulate to potential clients how the pension transfer service works.
Increase user engagement on the website and encourage conversions from qualified website visitors through strategic calls-to-action.
Design a new, bespoke “one-page” scrolling financial website which would be easy for current clients and prospects to navigate and interact with.
Begin a digital marketing campaign to attract more inbound leads upon website completion, particularly through SEO, content marketing and Google Ads.
The results

“Preparing for the next season of life.”

The Director & Founder of O’Neill Financial Services wanted a visual identity which resonated authentically with his own personal heritage. As a result, the financial logo our design team created provided a powerful blend of Scottish and Irish culture into the colours, styles and font. The overall look and feel also conveyed the brand’s values much more strongly, including reliability, stability, warmth and honesty.

The new financial logo also provided sufficient versatility to be integrated seamlessly into the brand collateral of O’Neill Financial Services, including social media profiles, the staff business cards, letterheads and compliment slips.

The digital team at CreativeAdviser also produced a branded, animated one-minute explainer video for O’Neill Financial Services. This combines compelling background music with a lovely set of branded graphics, which transition seamlessly between one another. This asset has proved invaluable to the firm’s marketing efforts (e.g. on social media advertising campaigns).

Finally, the new financial website was a significant step up for the firm. The imagery is bright, sharp and resonant with the Celtic/Gaelic brand heritage. The website also works very nicely on a wide range of tablet and mobile devices, providing a much more enriched user experience.

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