Project goals
The results
“People Matter.”
The challenge of the PN/RH project was creating a website which convincingly, clearly and reassuringly explained the merger to clients – something potentially scary and complex.
This state of affairs provided an important rationale for keeping the website structure simple, limiting it primarily to one scrolling homepage and a team section.
High-resolution photography and powerful, sharp imagery were also utilised to reassure clients with the feeling that the development was positive, well-managed and well-planned.
This was also reinforced by a short, personal interview-style video at the top of the page which clearly explained what the merger is, how it will work and how it will benefit their clients.