One of the main goals of Planning Your Adventure was to inspire clients to ask themselves: “What’s next?”, with regards to their bucket list goals. This “What’s next?” idea eventually formed an important strapline for the brand, referenced across the website.
To achieve this goal to inspire, the website needed to incorporate well-written, compelling articles speaking on adventurous topics, also including sharp and stimulating imagery.
We therefore gathered over 70 unique articles to sit on the website, covering 12 different areas of adventure including Travel, Family, Experience, Fitness and Events.
The end result of the project has been a powerful logo, website and set of content used by Tandem Financial, to inspire current clients and attract new ones to the firm.
The website is highly unique among the financial adviser sector, which tends to focus on the technical aspects of optimising finances. The Planning Your Adventure website, therefore, gives Tandem Financial a much broader appeal and unique selling point to current and potential clients, helping them see money as a means to helping them live life to the full.
The website was also successfully launched and promoted at a gathering of Tandem Financial clients at Luton Hoo, Bedfordshire, receiving overwhelming glowing and positive reviews.