Project goals
Include a range of interactive and downloadable resources for prospects and clients to engage with, such as eBooks, whitepapers and guides.
Drive website engagement and conversions from qualified visitors through effective calls-to-action.
Create a website structure and content which speaks clearly and effectively to target audiences living in the UK, Australia or wider Anglosphere.
Improve the aesthetics and overall visual quality of the website layout and design, inspiring more client trust in the brand.
Bring the website up-to-date with the latest industry standards with regards to on-site search engine optimisation, to encourage inbound lead generation.
Make the website more compatible with mobile and tablet devices, ensuring maximum responsiveness.
The results
Great advice, no matter where you are.
Prism Xpat wanted a website which would be able to sit convincingly alongside prestigious competitors. The web design team at CreativeAdviser achieved that by first crafting a bespoke homepage which incorporated sharp, high-quality imagery in combination with powerful calls-to-action in the sliders and service sections.
The navigation was tightened-up to clearly direct the user to the information they required, based on their specific needs. In particular, the “Countries” page included a powerful infographic outlining a branded world map which highlights Prism Xpat’s areas of operation.
A new “Free Resources” section greatly increased the user dwell time an engagement on the financial website by providing a set of downloadable eBooks and guides. This links up to the news and articles section of the website, where Prism Xpat are able to add regular content and updates themselves through the WordPress content management system.
