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Prism Xpat wanted a website which would be able to sit convincingly alongside prestigious competitors. The web design team at CreativeAdviser achieved that by first crafting a bespoke homepage which incorporated sharp, high-quality imagery in combination with powerful calls-to-action in the sliders and service sections.
The navigation was tightened-up to clearly direct the user to the information they required, based on their specific needs. In particular, the “Countries” page included a powerful infographic outlining a branded world map which highlights Prism Xpat’s areas of operation.
A new “Free Resources” section greatly increased the user dwell time an engagement on the financial website by providing a set of downloadable eBooks and guides. This links up to the news and articles section of the website, where Prism Xpat are able to add regular content and updates themselves through the WordPress content management system.