Project goals
Create a new, bespoke financial logo to connect powerfully with both current and potential future clients.
Create a bespoke, multi-page website which integrates the new brand and engages users.
Devise a unique, attractive visual identity to represent the brand including colour scheme, styles and colours.
Ensure the new website works effectively and quickly across all browsers and mobile devices.
Produce a new set of high-quality materials including a client brochure and pop up stands.
Lay a strong coding foundation on the website for potential future digital marketing campaigns.
The results
“For a brighter future”
The end result of the Suttons IFA branding and website design project was a fresh, higher-quality and more contemporary visual identity and set of brand assets. The logo design (shown below), for instance, played on the idea of a “rope of three strands”, buried within the “tt” of the Suttons name – to convey strength and partnership with clients.
The design team, over a series of design round, eventually settled on the overall theme of painting and artistry to represent Suttons IFA’s approach to financial planning.
Here, the brand taps into the idea of clients approaching their finances as they would a canvas. The possibilities are limitless and exciting. At the same time, clients are not left alone and overwhelmed to create their masterpiece without any direction. Suttons is there to assist and guide them through the process.
These themes were weaved seamlessly into the brand assets designed by CreativeAdviser’s team, including new business cards, letterheads, compliment slips and email signatures. A new client brochure was also created to provide information and reassurance to new clients during the onboarding process.
The website design, moreover, was a rewarding project which brought all of the new fonts, styles, colour scheme, tone of voice and visual assets onto a primary digital platform to represent the brand online. An innovative website navigation was used to provide further originality and enhanced user experience, facilitated by powerful calls-to-action across the website to encourage engagement and enquiries from the visitor.
Overall, Suttons IFA stands tall as one of our comprehensive, recent projects which transformed the business’s image and took it to a higher level in their brand communications and marketing. The firm is now set to begin powerful digital marketing campaigns in the future.
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