The “Wiser Adviser”.
The Mortgage Organisation were looking to attract foreign investment into the London mortgage market. As such, we incorporated iconic images of London landmarks into the popup stand and brochure designs. These images were reinforced by the colour psychology of black, white and shades of blue, which connote a sense of sophistication, security and substance.
The logo design was tailored to communicate the idea of trusted investment, represented by a simple ‘coin’ illustration. The “Wiser Adviser” strap-line design was customised to evoke trust and expertise, with the typography creating a personable and approachable feel to current and prospective clients.