It is said that finding new clients is much harder than retaining the ones you have. We could also add that it is usually easier to convert visitors who have already found your website than it is trying to find more visitors from elsewhere.

One of the best ways to increase your conversions is to maintain regular contact with these visitors. To do this you should offer regular financial newsletters. These can be sent by email and are an extremely cost-effective way to try and convert more of those visitors into paying customers. They can also help you stay in touch with existing clients, which in turn may produce more business from them.

The best way to start promoting your financial newsletters is to highlight them clearly on your website. Provide an easy two-step signup and confirmation process that requires nothing more than a first name and an email address. The easier you make it for people to sign up, the more likely it is your mailing list will start to grow.

Some businesses send newsletters once a week, others once a month. You can choose whatever frequency suits you. Over time people will come to enjoy your financial newsletters and the useful information they provide them with. Indeed, this is one of the most important things to think about. As a financial adviser you will be looking at these newsletters as a good way to generate more business. However in order to get that business you have to give something away. And what better thing to give than your knowledge?

Your financial newsletters can be engaging, well-written and above all packed with worthwhile information. Hopefully some readers will want to keep them because they want to act on the information provided in them. In every respect, these will be newsletters that people will want to receive, and this increases the chance that people will reach out to you and ask about your business.

If you do not have a regular newsletter you cannot reconnect with a visitor who comes to your website and then leaves. With a newsletter in place, you stand a chance of getting a new visitor who then signs up for your newsletter before disappearing – and that gives you a chance to connect with them in future. If you can provide a free and useful report in exchange for signing up, so much the better. It’s a more tempting deal and it becomes even more likely you’ll get further signups.

Obviously your newsletter needs to be clearly thought-out and well written if it is to succeed in the way you hope it will. If you are not confident of your own ability to engage with visitors through your writing, you can hire a professional to handle this element of your business on your behalf. This leaves you free to reap the rewards that could soon come to your business as a result of creating regular financial newsletters.