Search engine optimisation (SEO) is a powerful way for financial firms to grow their brand awareness, attract website footfall and bring in more inbound leads. At CreativeAdviser we offer specialist SEO services specifically for financial firms looking to raise their profile in Google. Whether you need an agency to assist your in-house marketing team or to act as your full-service SEO partner, our dedicated team can assist.
Video has the power to engage financial services’ clients more than almost any other media, generating brand awareness and engagement from current and potential clients. Find out more about our animated “explainer” videos for financial firms, as well as our bespoke video solutions for those wanting maximum impact.
Marketing for financial firms
What type of marketing is right for my firm?
Looking to engage potential clients through regular thought leadership, blogs, guides and downloadable content? Content marketing is a great way of raising the profile of your firm.
A great longer-term strategy to get your brand in front of qualified prospects online, SEO increases your Google search rankings and gets more visitors onto your website.
Looking to pull in a regular set of interested, inbound leads in a GDPR-compliant way? Are “buying leads” no longer working for you? Our digital lead infrastructure can help.
Ads / PPC
Do you want to hit the ground running and bring in enquiries quickly? Maybe you have a new campaign you’re launching? Pay-Per-Click is quick to setup and creates momentum.
Grow your firm
Financial SEO services for…
Financial Advisers (IFAs)
Frequently asked questions
Can you guarantee my financial firm will hit the first page of Google?
No, we cannot. Moreover, any financial marketing agency that promises you this should be avoided, in the same way an investment manager should be avoided who promises a certain financial return. What we can guarantee is the strength of our SEO track record, which shows many of our financial services clients reaching the first page of Google for important keywords we have targeted. For more information on our past performance, please get in touch.
How long does it take financial planners to achieve top rankings?
It depends on a range of factors including the quality of your financial website design, the fierceness of your competition in the search engines, your target audience and the specific nature of the keywords you are pursuing. For most financial firms, realistically your SEO campaign is going to require a longer-term strategy. A 6-month commitment is usually a reasonable period of time to assess the results of your financial SEO agency.
Is there a minimum term contract for your financial SEO services?
Virtually all of the marketing programmes we offer at CreativeAdviser are rolling monthly contracts. That means you are not tied into anything, and can cancel at anytime. However, for your SEO campaign we do recommend that you commit to a minimum of 3 months. This is because even in the best of worlds it takes time to build up your search engine rankings, and so we require a bit of time to demonstrate our results.
How many keywords can I target?
Each keyword you go after in Google search represents a decent amount of work, in order to rank your financial website for it. Some keywords are more difficult than others due to higher search volume and competition. For some financial firms, therefore, it might make sense to focus resources on targeting 3-4 keywords initially. Others might be able to target 15+ keywords at one time. Simply put, we can tailor the number of keywords according to your budget.
What do you include within your SEO campaigns?
SEO for financial services involves a lot of moving parts working together. At CreativeAdviser, we include a standard range of SEO tactics for our clients’ campaigns. These include on-site technical optimisation (e.g. meta tags), building backlinks, producing unique content, optimising keyword lists, improving conversion rates, improving your calls to action, producing landing pages and “pillar content”, improving your social media profiles and providing monthly reporting.
How does the transparent SEO reporting work?
When financial firms partner with us for their SEO, we give you access to a dedicated online portal which stores all of the metrics and data for your campaign. This includes important information such as your number of website visitors, bounce rates, conversion rates, session duration, traffic sources and more. Your reports are updated every 24 hours and you have continual access, meaning you can check your campaign at any time and ask us about it.
Do you work on local SEO for financial firms?
Google is increasingly making lots of keywords more locally-focused in the financial services industry. This is particularly so for financial planners, since potential clients are typically looking for a local professional who can assist them. At CreativeAdviser, we have therefore invested considerable time in developing our SEO programmes so that they work powerfully in local search. Whether you need help with your Google My Business profile or some local pillar pages, we can assist.
Do you provide SEO services to financial firms in competition with one another?
Broadly speaking, it is not in either our interests or yours for us to work with multiple competitors. After all we want a strong, long-term relationship with you and do not want anything to undermine that. One important caveat is that we do sometimes work with a maximum of two financial firms who are looking to target the same geographic region with their SEO strategy. This is because there is enough real estate in Google for both to feature prominently, without necessarily stepping on each other’s toes. If you would like exclusivity, however, then we can offer this to you at an additional fee.