Love it or hate it, you can’t deny social media is an integral part of our lives nowadays. Many people use it simply to share content and information, and to find sources of information from other people. However there are also many different businesses using social media sites on a daily basis, building their brands and their audiences in one fell swoop.

If you’re not part of this movement you could be missing out on a lot of potential business. If you work as an independent financial adviser you know how important it is to have access to a steady stream of new clients. These are the lifeblood of your business and if you can tap into the potential your website has to attract them, you can look forward to a healthy financial future.

Obviously it makes sense to create accounts on the main social media sites so you can establish a presence there. You never know when people might find your website through these channels, and contact you with the potential for work in the future.

However there is more you can do as well, by making your financial website design social media friendly too. This means making it easy for visitors to your site to share the content they find there. Imagine for example you have a blog that is an integral part of your site. If someone reads a particularly good post they would like to share, they can always copy and paste the link into their own social media stream and share it like that.

Of course we all know this takes just a few seconds, but it is not the simplest process to go through either. However you can make it easier for them by providing social media buttons under each blog post and on every page of your financial website design. This means they can simply click the button and post a link to your site. It’s easy for them and it also means you may get lots more links back to your website – and the potential for more traffic and clients as well.

This is what we mean by being social media friendly. If you can incorporate this aspect into your financial website design it will be a lot easier to spread the word about your website. This is largely true because people will do it for you when they visit your visit. Of course you do have to make sure your website is appealing and provides information they would want to share, but if you can do this and provide the social media element as well, you will be doing well.

This might be an alien concept to you to begin with. However, encouraging people to use these buttons and get involved with social media via your website is a good move to make. It will make your website more modern and relevant as well, and that is always a good thing to do.