SEO tracking is essential for evaluating your websites current and long term success. After all, if you’ve already invested time and money into creating an SEO plan, you need to make sure that investment is creating strong results.
One of the biggest advantages of digital marketing is that you measure almost every aspect of your strategy. At times the data can feel never-ending. While this is great on the surface, you can waste time trying to measure and analyse everything. The truth is that not everything will be relevant to your business, or audience. To avoid getting bogged down in the numbers, and to create the most success, you should focus on only a handful of SEO metrics.
But when you have so much information available, how do you know what to focus on? Here are the 8 most important SEO metrics that we believe you should focus on in your financial SEO report, to create the best results.
1 – Organic Traffic
Organic traffic is the number of visitors your site is attracting purely from organic searches. While overall traffic numbers give you a generalised picture of your site’s performance, organic traffic is a better way to measure the direct impact of your SEO strategy.
2 – CTR
Your CTR, or click-through rate, gives you the percentage of searches who visit your website after seeing a page in the search results. This is a solid indicator of how effective your sites title tags and meta descriptions are, as well as how attention-grabbing your pages are.
3 – Bounce Rate
Your bounce rate is the percentage of visitors who land on your page and then leave without continuing to another. This tells you how in-line your site’s content is when what users expect when they click on it from the list of search results. The higher the rate, the more dissatisfied your audience likely is with your content.
4 – Keyword Rankings
Rankings for keywords continually change, meaning it is always worth monitoring these changes to make sure your site is always ranking high for keywords. If a word becomes ineffective, look at removing it from any important copy.
5 – Domain Authority
Your domain authority refers to your backlink profile, and how authoritative Google deems your site to be from this. Keeping an eye on this number enables you to assess the impact of your link building, and measure your site’s credibility over time.
6 – Page Speed
Website speed plays a huge part in user experience and SEO rankings. A fast website will see your visitors remain on your site, as well as see Google keep it high in the rankings. If your website has a slow loading time, you can take speed optimisation steps to improve it.
7 – Conversions
We’ve saved the most important metric for last, as your conversion rate represents the effectiveness of your SEO strategy as a whole. It also doesn’t just have to mean visitors to customers, You can measure the conversion of any important aspect of your business. Just keep in mind that measuring conversions works best when you have a clear goal to compare them to.